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Positioning Utah as the reason winter exists.

Why Winter Exists

Many destinations stake claim as the best for skiing. Even Utah is known for the Greatest Snow on Earth. But, we wanted to think even bigger.


What if Utah is the reason winter exists? The cold, dreary season others may hate is the season our state loves. So, we created a campaign to celebrate it. All of it—incredible skiing, winter hiking, sleigh riding and cozy fires and cabins.