Sheer granite cliffs and black diamond slopes stood as a metaphor for the project ahead.
Finding our way to the best solution would mean thoughtful navigation, expert skill and an understanding of where the brand began and where it needed to go.
The name Palisades Tahoe was chosen to unite the two mountains, the communities that call them home, and the skiers who’ve been created on their slopes.
The rebrand reflects the values that have made both resorts legendary — leadership, passion, adabtability and style.
It’s the challenges we overcome that show the world who we are.
Famous for forging Olympians and inspiring new skiers, Palisades Tahoe’s culture is truly unique.
Now their legacy continues with a name and rebrand worthy of it.