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A modern rebrand for Utah’s largest community bank.


For more than a century, People’s Town and Country Bank, Bank of American Fork and Lewiston State Bank were fixtures of their communities. But, while existing customers loved the personalized attention, potential customers perceived the banks as small and unsophisticated.

Bringing the brands together as Altabank, our audience can now see the bank’s assets are perfect for growing their own.

Altabank has built a reputation of customer service over more than 100 years. We ensured this value is represented in every brand detail including accessibility within digital experiences.

58% increase in new site traffic in year-over-year comparison

22% increase in first-time site visitor growth month-over-month

2020 Webby Award Honoree for Best User Interface