Brand Identity & Collateral
Helping a liberal arts college remember who they are (and who they can be).
Utah locals often misunderstood its liberal arts approach to education and the associated investment costs, and out-of-staters often misunderstood the local culture. Enrollment was declining and Westminster had begun to define itself by what it was not.
Starting with a revitalized and audience-tested positioning and visual identity, our work has grown to include every potential student touch point: website, recruitment collateral, photography, advertising campaign, campus signage and year-in-the-life digital video content.
Sheila Rappozzo-Yorkin, CMO / Westminster College
The creative continues to impress people as they see it evolve and come to full fruition.
What We've Done
Brand Messaging & Positioning
Favorite College Mascots
z. All other mascots