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VivInt SmartHome Center

Brand Experience

 Light up wall created to show key players and sports statistics from the Jazz, located behind the Ruby Snap cookie counter.

INTRO

Creating an interactive home court lounge.

The Challenge

 

Vivint engaged Struck to concept, design and execute a branded 30x40 dedicated lounge in the newly remodeled Vivint Smart Home Arena called “Home Court”.  The primary goal of the space was to amplify the NBA / Jazz fan experience and drive pre / during  / post game visitation and create buzz within the arena.

Our Approach

 

The primary draw is a highly dynamic wrap around media wall inclusive of video gaming, touch screens and live feeds of NBA / key sporting events. Visitors are invited to play the latest games with their friends or other guests.  While in the lounge, guests can kick back in the space to watch the gaming, charge their phones or enjoy Ruby Snap cookies which are baked on-site. The Legacy Wall celebrates the key players and stats that make up the storied Jazz history.

project detail

Brent Watts, ECD / Struck

Vivint is an incredible company, always looking toward the future. So their space at the arena needed to match their culture and their technological ambitions.

What We've Done

Brand Strategy

Experiential Design

Utah Jazz Legends

John Stockton

Karl Malone

Joe Ingles

Donovan Mitchell

Jerry Sloan

Hot Rod Hundley

"With a gentle push, and a mild arc, the old cowhide globe hits home."

–Hot Rod Hundley

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