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University of Utah – Football Hall of Fame

Branding & Exhibition Design

project introduction

Introducing the University of Utah to the PAC-12.

The Challenge


Upon entering the Pac-12 Conference, the University of Utah needed to compete on a national level in order to sign exceptional recruits. Going head to head against some of the most powerful brands in college football (USC, Oregon, Stanford and UCLA) required Utah to raise their presence for this national stage.

Our Approach


Scale, speed, impact and power were all part our design philosophy as we created the experience, from updated typography and patterns to the 4,000 sq. ft. Hall of Fame aimed at getting new recruits to commit to the U and hit the turf running.

project detail

Brent Watts — Executive Creative Director

Football is all about emotion and each of our decisions were infused with this adrenaline and vibe..

What We've Done


Custom Typography

Experiential Design

The Ute's Rivals


Utah State

U of Colorado

 A black and white image of a football player, in gear, holding a football with both hands.
 Prototype of custom textures and patterns created for the Hall of Fame and football helmet.
 View of the red and white hallway to the U etched glass door. The walls have words of encouragement and hard work on them.
 Designed for the interior of the Hall of Fame, a football player mid-run with Respect The Process in custom type.

"You're 5 foot nothin', 100 and nothin', and you have barely a speck of athletic ability. And you hung in there with the best college football players in the land for 2 years." -Rudy

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