University of Utah – Football Hall of Fame
Branding & Exhibition Design
Introducing the University of Utah to the PAC-12.
Upon entering the Pac-12 Conference, the University of Utah needed to compete on a national level in order to sign exceptional recruits. Going head to head against some of the most powerful brands in college football (USC, Oregon, Stanford and UCLA) required Utah to raise their presence for this national stage.
Scale, speed, impact and power were all part our design philosophy as we created the experience, from updated typography and patterns to the 4,000 sq. ft. Hall of Fame aimed at getting new recruits to commit to the U and hit the turf running.
Brent Watts — Executive Creative Director
Football is all about emotion and each of our decisions were infused with this adrenaline and vibe..
What We've Done
The Ute's Rivals
U of Colorado