the Grand America - La Bonne Vie
Branding & Retail Design
An elegant, American spin on the Old-World patisserie.
In our engagements with the Grand America family of hotels, our job has been to create unique retail experiences for destination travelers and residents that would rival those of world-class destinations.
For La Bonne Vie, we conveyed an elegant, tasteful and detailed shopping experience. From branding, to retail store design and merchandising, everything conveyed old world refinement, while romancing the food through packaging and shelving display. The results were immediate. Locals made it a go-to destination for treats and gifts, while hotel guests brought back Utah-based delicacies to their loved ones.
Pauline Ploquin, Chief Relationship Officer / Struck
I love being able to visit a French-style patisserie right in the heart of downtown Salt Lake City!
What We've Done
Brand Messaging and Positioning
Chocolate Chip Cookies
Spoonful of Sugar