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the Grand America - La Bonne Vie

Branding & Retail Design

 Header photo of a shot of the La Bonne Vie pastry counter.


An elegant, American spin on the Old-World patisserie.

The Challenge


In our engagements with the Grand America family of hotels, our job has been to create unique retail experiences for destination travelers and residents that would rival those of world-class destinations.

Our Approach


For La Bonne Vie, we conveyed an elegant, tasteful and detailed shopping experience. From branding, to retail store design and merchandising, everything conveyed old world refinement, while romancing the food through packaging and shelving display. The results were immediate. Locals made it a go-to destination for treats and gifts, while hotel guests brought back Utah-based delicacies to their loved ones.

project detail

Pauline Ploquin, Chief Relationship Officer / Struck

I love being able to visit a French-style patisserie right in the heart of downtown Salt Lake City!

What We've Done

Brand Strategy
Brand Messaging and Positioning
Brand Identity
Experiential Design

Fave Sweets

Chocolate Chip Cookies




Spoonful of Sugar

 Packaging Design for the La Bonne Vie Bag
 Promotional photo of the La Bonne Vie store with One Time Gift cards above it.
 The La Bonne Vie logo in green placed in the center of a light pink background
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