The Grand America
A Curious Boutique for Toys and Treats
There's no denying that the Grand America Hotel is the premier luxury destination in Salt Lake City—so when the opportunity arose to help design another retail space in this incredible setting, we couldn't believe our luck. With a relatively small footprint and the challenge to make the experience unlike any other toy store, our teams knew that blending tactile touchpoints with technological wonder would help us land in the perfect place.
JouJou provides a curious and whimsical escape from the humdrum adult world—a realm where imagination takes flight in the playful form of fire-breathing dragons, elusive fairies, robot warriors and peculiar monsters.
We embraced the challenge of bringing the environment to life. This haven for child-like curiosity includes a stunning new interior, a full brand identity, promotions, merchandise and packaging along with original toys and books. The finished location is a magical and interactive experience for all ages.
Brent Watts, ECD / Struck
We wanted to create a space that encouraged kids and adults alike to explore and experience something unexpected at every turn.
What We've Done
Brand Messaging and Positioning
Mike & Sully (Monsters, Inc)
Loch Ness Monster