When a resort can’t compete on stats alone, what’s left to talk about?
Sundance is not the largest resort in Utah. Nearly all others could outgun it with respect to skiable acreage and terrain, lodging or on-mountain activities. That’s a challenge—but it’s also an advantage, as the spirit of Sundance has long been a little different. We needed to communicate Sundance’s unique sense of place—a resort that offers serenity like no other in the West.
By focusing on the timeless nature of the resort—the traditions, the classic vibe, the Robert Redford-ness of it all—we landed on a tagline that expressed everything our audience hoped for... A resort "like no place that ever was." The art direction followed suit and closely aligned with a key placement in Kinfolk magazine.
Scott Sorenson, CD / Struck
People go to Sundance looking for an authentic escape. It's an incredible place, a hidden landscape that reveals our humanity.
What We've Done
Favorite Redford Flicks
All The President's Men
Butch Cassidy & the Sundance Kid
The Great Gatsby