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sundance RESORT

Print Campaign

 One girl sits on the tailgate and another is getting out of the car after arriving at Sundance Mountain Resort.

INTRO

When a resort can’t compete on stats alone, what’s left to talk about?

The Challenge

 

Sundance is not the largest resort in Utah. Nearly all others could outgun it with respect to skiable acreage and terrain, lodging or on-mountain activities. That’s a challenge—but it’s also an advantage, as the spirit of Sundance has long been a little different. We needed to communicate Sundance’s unique sense of place—a resort that offers serenity like no other in the West.

Our Approach

 

By focusing on the timeless nature of the resort—the traditions, the classic vibe, the Robert Redford-ness of it all—we landed on a tagline that expressed everything our audience hoped for... A resort "like no place that ever was." The art direction followed suit and closely aligned with a key placement in Kinfolk magazine.

Project detail

Scott Sorenson, CD / Struck

People go to Sundance looking for an authentic escape. It's an incredible place, a hidden landscape that reveals our humanity.

What We've Done

Brand Strategy
Brand Messaging
Advertising

Photography

Favorite Redford Flicks

All The President's Men

Butch Cassidy & the Sundance Kid

The Great Gatsby

The Natural

Sneakers

Jeremiah Johnson

For me, personally, skiing holds everything. I used to race cars, but skiing is a step beyond that. It removes the machinery and puts you one step closer to the elements. And it's a complete physical expression of freedom.
–Robert Redford

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