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SINCLAIR

More Than a Car

INTRO

Steering a brand towards a more eco-friendly future.

The Challenge

 

Sinclair, one of the world’s largest oil providers, needed help releasing their new brand of clean oil under the Sinclair umbrella brand. This product is poised to move the company into a cleaner, greener era of fuel production.

Our Approach

 

Beginning with the name "Sinclair With Dinocare," we hit the pavement with a full media blitz, including a full ad campaign, pump signage, as well as radio and digital spots, all under a rapidly-approaching EPA-mandated deadline.

 

project detail

Matt Anderson, Creative Director / Struck

People rarely give a second thought to the gas they put in their tank. We wanted to make Sinclair synonmous with road trips.

What We've Done

Naming

Branding

Broadcast

Radio

OOH / POP

Digital

Road Trip Reccos

The Mighty 5™

Crater Lake

Joshua Tree

The Everglades

Alaska

 Advertisement for Sinclair with Dinocare including the custom logo, Make It Last tagline, and description of the top-tier gasoline.
 Outdoor poster advertisement for Sinclair with Dinocare of Make It Last and custom logo on dark background.

"Roads? Where we're going, we don't need roads." -Doc Brown

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