More Than a Car
Steering a brand towards a more eco-friendly future.
Sinclair, one of the world’s largest oil providers, needed help releasing their new brand of clean oil under the Sinclair umbrella brand. This product is poised to move the company into a cleaner, greener era of fuel production.
Beginning with the name "Sinclair With Dinocare," we hit the pavement with a full media blitz, including a full ad campaign, pump signage, as well as radio and digital spots, all under a rapidly-approaching EPA-mandated deadline.
Matt Anderson, Creative Director / Struck
People rarely give a second thought to the gas they put in their tank. We wanted to make Sinclair synonmous with road trips.
What We've Done
OOH / POP
Road Trip Reccos
The Mighty 5™