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Mountain America credit union

Website Redesign

 MACU header featuring a child on a man's shoulders and a woman next to them.


Attracting new customers by putting a focus on personalization.

The Challenge


Mountain America Credit Union’s (MACU)  non-member website was out-of-date, and lacking the most relevant information for various non-member audiences

Our Approach


To position MACU as a leader in innovation within the financial services industry, we based the site experience—UX, functionality and design—on one key strategic position:  a concierge, not a library. The idea of serving up content like a concierge versus searching for content (like at a library) enabled us to service customers and potential customers online the same way they were being treated in branches. 

Personalization + Contextual Content + Progressive Disclosure: Expressing the MACU  brand and the way they do business.

project detail

Pauline Ploquin, Chief Relationship Officer / Struck

"The intersection of finance and technology is a great place to explore what customers and users really want and expect from a banking experience. They're real-world challenges that push our teams to dig deep into data and to understand the user."

What We've Done

Digital Strategy

UX Design

Interface Design


Mountains in America





The strategy for the site was built around the idea of a concierge, not a library. This meant a customized search functionality and a nod to more conversational language sprinkled throughout site copy and CTAs. 

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