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kodiak cakes



After the Shark Tank investors made a mistake (no deal!), this brand paved its own way.

The Challenge


Incredible product coupled with brand exposure put Kodiak in growth mode, and they wanted to make sure they were positioned for continued category expansion. To get there, they needed to establish a consistent, strong brand. We began our partnership by working closely with the team to shape a brand strategy that was poised for growth. Defining the brand, tone and messaging was paramount to providing the necessary tools to strategically refresh the packaging and website.

Our Approach


We built a message platform based on the newly-established architecture and refreshed visual identity. These nuances made way for cleaner product packaging, category benefit, scannable flavor cues, and consumer differentiation between products. Since our relationship began, we have helped build the brand to increase their overall market penetration and distribution by establishing their distinctive purpose.


And look at these early results:

  • Over 30K links clicked generated by campaign
  • 35% of users took a second action making it to store locator page
  • 815K store visits attributed to our campaign ad exposure
  • 48.6% overall store lift provided by campaign.

project detail

Ryan Coons, Copywriter / Struck

I've been eating flapjacks for my whole life and now I get to write about them. Also, I got to meet a bear. I'm living my best life, for sure.

What We've Done

Brand Strategy
Brand Identity

Interactive Design


Cinnamon Oat

Dark Chocolate

Blueberry Muffins

Protein-packed Brownies

To say it’s a huge leap forward would be an understatement. It’s a dramatic new brand, and a site with a smart eCommerce platform, lots of possibilities for storytelling, and an infrastructure that will allow for future growth.

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