Branding & Interface Design
Looking into the future with the one and only Will.i.am.
Will.i.am is many things, but the most surprising thing is that he's a futurist. He had an idea to develop a smart cuff, with all the capabilities of a phone–but also work as a fashion accessory. In order to do this, he came to Struck to develop branding, promotional materials and core aspects of the interface design.
We developed a brand system as well as interface launchers that could double as an icon suite and promotional materials. We concepted advertising that worked to elevate the idea beyond technologies or gadgets. The idea of 'nexterday' was a throwback to a fashion-conscious consumer that had seamlessly integrated technology into their lifestyle. This system also included a brand mark and identity to allow for him to extend his technology platform.
Brent Watts, ECD / Struck
It's been incredible to collaborate with Will.i.am on a number of futuristic projects. PULS is a concept ahead of its time.
What We've Done
Other People Named Will
William Randolph Hearst