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i.am+ PULS

Branding & Interface Design

INTRO

Looking into the future with the one and only Will.i.am.

The Challenge

 

Will.i.am is many things, but the most surprising thing is that he's a futurist. He had an idea to develop a smart cuff, with all the capabilities of a phone–but also work as a fashion accessory. In order to do this, he came to Struck to develop branding, promotional materials and core aspects of the interface design.

Our Approach

 

We developed a brand system as well as interface launchers that could double as an icon suite and promotional materials. We concepted advertising that worked to elevate the idea beyond technologies or gadgets. The idea of 'nexterday' was a throwback to a fashion-conscious consumer that had seamlessly integrated technology into their lifestyle. This system also included a brand mark and identity to allow for him to extend his technology platform.

project detail

Brent Watts, ECD / Struck

It's been incredible to collaborate with Will.i.am on a number of futuristic projects. PULS is a concept ahead of its time.

What We've Done

Brand Strategy
Brand Identity
Interaction Design
Promotional Materials

Other People Named Will

Prince William

Wil Wheaton

Will Clark

William Randolph Hearst

Wooly Willy

 Prototype with designed instagram interface and PULS logo, various interfaces and PULS at a different angle.

"Thank you @Struck."

–@iamwill

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