Thank you,

 

Your note has been sent to a kind, responsive and appreciative Strucker. We'll be in touch very, very soon.

Contact
*I want to talk about
*Required
Reset Form
Reset Form

glasses.com

Love Your Glasses Campaign

INTRO

A pair of glasses helps you see the world, but the perfect pair helps the world see you.

The Challenge

 

While consumers have adopted online shopping in nearly every aspect of their lives, buying prescription eyeglasses online remains a relatively untapped opportunity. Upstarts like Warby Parker have made things easier, but still lacked the premium styles and brands that a company like Glasses.com offers. So... How could we connect with the audience in a way that expressed both simplicity (free shipping, free returns, great customer service) and an understanding of what it means to be a person who wears glasses everyday? That's a good question.

Our Approach

 

Starting with customer research and online behavioral personas, our focus sharpened on an audience that was just beginning to explore owning multiple pairs of glasses—styles that truly expressed something about their personality. We knew that most people in this category had worn glasses for a long time (more than 5 years) and had often been unhappy with the frames they'd purchased over the years. The resulting brand framework (Love Your Glasses) and tactics (online video, display banners, how-to videos) helped reinforce the idea of finding a perfect pair—and highlighted an understanding of the little things that mean a lot to those who still choose to wear glasses.

project detail

Matt Anderson, CEO / Struck

I've worn glasses since I was five years old, so this work was pretty personal for me. My first pair was a thick plastic frame with rose-tinted lenses.

What We've Done

Brand Strategy

Messaging

Campaigns

Digital Content

Favorite Ray-Bans

Original Wayfarer

Aviator

Folding Wayfarer

Clubmaster

 Three photos of people with glasses or getting their eyes check mocked up on a cement wall
 Tagline stating 'The perfect pair of glasses helps the world see you.
 
 
 
 
Back to List
Back to List

Like what you see?

Hit us up.

Scroll

Javascript is required.

 
 

 
 

Please enable Javascript or upgrade to a recent web browser.