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VIDEO: “Rebranding with a Purpose” from eTourism Summit

Struck Executive Creative Director, Scott Sorenson, was joined by Palisades Tahoe Senior VP of Business Development, Tom Feiten, to walk through the strategy to remove the brand’s racist and offensive name from Squaw Valley Alpine Meadows to Palisades Tahoe. Attendees learned how to navigate complex rebrands with numerous stakeholders, as well as effective strategies to manage diverse voices and perspectives throughout the process.

Watch the 15 minute presentation on YouTube: