“Making Accessibility a Core Pillar of Your Creative Work” scheduled for Thursday, June 22 at 12 Noon in Cannes, France.
SALT LAKE CITY, UT (April 25, 2023) — First hand experience is often the best teacher. Jess Vice will host a hands-on workshop at the 2023 Cannes LIONS Festival, centered around the core belief that accessibility is a strategic, UX, and creative responsibility. The workshop will be open to all festival attendees.
“How does a team of people without disabilities deeply understand accessibility themselves?” asks Jess Vice. “In this session I plan to walk through a framework for a tactical accessibility workshop to make equitable design a priority for every team.”
Bringing this workshop to a global stage in the south of France elevates a message Vice has been championing throughout her professional career. Vice has previously hosted similar sessions at the Women in Tech Global Conference and Seattle Interactive Conference, and for individual clients, as well as in-house with Struck’s creative team.
When we design for extremes, we elevate the experience for everyone. Accessibility is no longer optional in creative work. Learn how to incorporate accessibility as one of your core values, whether you are building digital, physical, or alternative experiences.
This framework will teach you about equitable design and how to make it a priority for every team. Learn how to center lived expertise in every project, develop your own awareness, and exercise emotional intelligence to apply insights directly into the experiences your team is creating.
– Designing for needs outside your own lived experience
– Adopting accessible design as a core component in creative
– The benefits of designing for extremes and co-creating with users
Questions this session will answer:
How to make a business case for accessibility to be a core component of any creative process
How to structure your research process so that it is inclusive from the beginning
How to invite creative teams into accessibility research and ideation
More information on the workshop can be found at:
Struck works with companies ready to transform their brands in the tourism, hospitality and biotech industries. We engage at key inflection points to boost brand awareness, engagement and growth. Rebranding, repositioning and fundraising preparation are particular areas of expertise. Based in Salt Lake City, Struck got its start in Los Angeles and has been heralded as a beacon of creativity in Utah for nearly two decades. STRKTR, a service offering from Struck puts connected branded experiences first by creating distinctive spaces that turn brands into realities. The agency’s transformative work with global, national and local brands has been recognized through prestigious award programs including Emmy, Cannes Lion, Webbies, AIGA and more. For more information about Struck, visit www.struck.com.
About Cannes LIONS:
The Cannes Lions International Festival of Creativity has championed creative excellence since 1954, providing the definitive benchmark for creativity that drives progress, globally.
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