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Struck President Pauline Ploquin Named Road Home Board of Trustees President


Struck President Pauline Ploquin Selected to Lead The Road Home Board of Trustees

SALT LAKE CITY, UT (March 2, 2023) — The Road Home, a leading social services agency, is proud to announce the appointment of Pauline Ploquin as the President of the Board of Trustees. Ploquin brings a wealth of experience and expertise to the organization from her role as President and Partner of Struck, a brand transformation agency.

Ploquin places an emphasis on people development, including Struck’s pioneering DEI efforts, as well as initiatives on mental health awareness and de-stigmatization. “The mission of the Road Home aligns with what we do at Struck, by placing humans at the center of everything we do,” said Ploquin. “Focusing on the human experience of the most vulnerable members of our community will be a hallmark of my service with The Road Home.” 

Ploquin’s history is punctuated by successfully leading dynamic teams with a clear focus on strategic planning. She finds solutions and focuses on what will yield the best outcome with a high-level ability to prioritize opportunities in the short term for immediate impact, as well as long-term success.

Under Ploquin’s leadership, The Road Home aims to continue its mission of providing support and resources to those in need in the community. Her experience in branding and marketing will be an invaluable asset as the organization strives to increase awareness and support for its programs and services.

“We are thrilled to welcome Pauline to this leadership role on the Board of Trustees and look forward to her leadership and guidance in the years to come,” said Michelle Flynn, executive director for The Road Home. “Her experience and passion will be indispensable as we continue our mission to serve those in need in our community.”

Ploquin’s appointment is effective March 22, 2023, and she will work closely with the board, staff, and volunteers to build on The Road Home’s proud tradition of serving those in need.


About Struck: 

Struck works with companies ready to transform their brands in the tourism, hospitality and biotech industries. We engage at key inflection points to boost brand awareness, engagement and growth. Rebranding, repositioning and fundraising preparation are particular areas of expertise. Based in Salt Lake City, Struck got its start in Los Angeles and has been heralded as a beacon of creativity in Utah for nearly two decades. STRKTR, a service offering from Struck puts connected branded experiences first by creating distinctive spaces that turn brands into realities. The agency’s transformative work with global, national and local brands has been recognized through prestigious award programs including Emmy, Cannes Lion, Webbies, AIGA and more. For more information about Struck, visit

About The Road Home:

The Road Home is a Salt Lake City-based social services agency dedicated to helping individuals and families facing homelessness. The organization provides a range of services including emergency shelter, permanent housing, and support services to help individuals and families achieve self-sufficiency.

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