Skip to main content

Struck Adds a Media and Analytics Team

Struck is excited to announce the addition of a media and analytics team, bringing new capabilities to an award-winning agency. Both digital and traditional media options will be available immediately, including: programmatic display, social media, PPC, SEO, video placements, as well as geo-based targeting options.

Struck’s dynamic approach to media will be led by David Malmborg, along with a seasoned team, who employ an omni-channel approach to campaigns. “We approach marketing with the belief that all touchpoints should be orchestrated and consistent no matter where they happen, including your media advertising,” says Malmborg. “By creating and analyzing the holistic experience your customer might take, we are able to deliver the right message, to the right audience, at the right time.” Malmborg is a digital media veteran, bringing over a decade of ecommerce, lead-gen and B2B experience with technology leaders and startups, as well as a board member of Utah Digital Marketing Collective (DMC) – Utah’s largest non-profit professional association of digital marketers. 

Other key members of the team include Kristen Simeral and Steven Gonsalves. Simeral is a seasoned analytics expert with nine years of agency experience spanning from local Utah shops to global agencies. Specializing in measurement, dashboard design, and data visualization, her passion lies in distilling raw data down to a story that results in actionable insights for clients. Gonsalves’s background in digital marketing includes programmatic display and video, Google search ads, and paid social media: including Facebook/Instagram, Twitter, LinkedIn, Snapchat, and Pinterest. His success in several industries, such as professional sports, tourism, outdoor recreation, medical devices, automotive, real estate, and higher education, brings best practices and approaches across the media landscape to Struck.

“Adding a media and analytics team is for the benefit of our clients – current and future,” said Struck CEO Andrew Howlett. “Pairing Salt Lake’s best creative shop with the brightest digital media minds will be key in ensuring holistic marketing success success – from creation to execution, plus reporting and ongoing optimization.”

Struck’s Media + Analytics team marrys user-first principles to integrate with strategy and creative, along with media execution and analysis – all in the context of the complete user journey. This data-driven approach matches our design thinking framework – involving a cycle of testing and optimization to ensure a continually cohesive experience. “Marketing isn’t a perfect science, but it does take a scientific approach to ensure success,” says Malmborg. 

Click here to see Struck’s Media Capabilities.

Based in Salt Lake City, Struck grows brands by creating Experience Affinity™.

Partial Client List:  Utah Office of Tourism, Monterey County, Snowbird Resort, Biltmore, ICON Fitness, Nickelodeon, Universal, Dreamworks, Sony, McDonald’s, Altabank, Mountain America Credit Union, Denali Therapeutics.