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PODCAST: Striking Gold in the Rockies

In this episode of RFPODlooza, Roger Chiocchi spoke with Struck CEO Andrew Howlett and discussed:

  • How digital transformation has affected the advertising and marketing business.
  • Salt Lake City and its emergence as a new creative hub.
  • The meaning of a brand in today’s digital world.
  • Experience Transformation and what it means to our business.
  • The role of RFPs in their business development process.
  • And, of course, the thinking behind some of Struck’s highly-acclaimed campaigns, such as Utah’s “Life Elevated” brand, plus the “Mighty Five” and the award-winning “One-Star” campaign promoting Snowbird.