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NEWS: Kevin Perry Promoted to COO of Struck

Promotion underscores exceptional leadership skills and deep industry expertise

(SALT LAKE CITY, UT) September 5, 2023 — Award-winning marketing and experience design agency, Struck, announced the appointment of Kevin Perry as its new Chief Operations Officer (COO). Perry will spearhead the optimization of Struck’s business operations by reinforcing the agency’s reputation for delivering world-class creative solutions, ensuring client success, driving sustained growth, and enhancing financial performance. 

Perry’s human-centered approach to directing Struck’s operations blends design philosophy with business strategy to build a rewarding work experience for internal teams and brilliant outcomes for clients. He nurtures a web of connection and collaboration across every team, from production to creative, strategy, technology, client partners, and HR—fine-tuning processes and fostering sustained financial growth.

“Kevin’s appointment as Chief Operations Officer reflects our commitment to innovation and growth,” said CEO Andrew Howlett. “Kevin’s calm and confidence are contagious forces at Struck, where he’s served as a crucial component of the agency for many years and in many roles—always using his design-thinking mindset to make our culture, our creative, and our client relationships stronger.”

Perry’s extensive experience within Struck and his ability to merge creative thinking with strategic direction make him the ideal choice to lead our operational efforts. Drawing from his background as a designer, creative director, and organizational leader, Perry brings a unique perspective that seamlessly blends design philosophy with business strategy. This human-centered approach will drive purposeful and effective organizational behaviors and cultures, positioning Struck for continued success.

With a notable career that encompasses diverse roles and responsibilities, Perry has garnered a wealth of leadership experience in the industry. He has long been involved in the local and national design community, serving in AIGA leadership, co-founding Salt Lake Design Week, and teaching at the University of Utah.

“We are excited to welcome Kevin to this role as someone who shares our passion for nurturing creativity and innovation,” remarked Struck chief creative officer, Brent Watts. “With Kevin assuming the role of Chief Operations Officer, Struck is well-positioned to drive creative excellence and exceptional value to clients and fuel our ongoing growth trajectory.”

Perry’s promotion to COO marks an exciting chapter for Struck as the agency reaffirms its commitment to leading in Experience Transformation – collaborating with companies in the destination marketing, outdoor recreation, and biotech sectors, helping them reshape their brands and redefine their industry presence. Struck has also recently released a new service offering, STRKTR –  dedicated to creating distinct physical spaces that turn brands into experiences.

About Struck

Struck works with companies ready to transform their brands in the destination marketing, outdoor recreation, and biotech industries. We engage at key inflection points to boost brand awareness, engagement, and growth. Rebranding, repositioning and fundraising preparation are particular areas of expertise. Based in Salt Lake City, Struck got its start in Los Angeles and has been heralded as a beacon of creativity in Utah for nearly two decades. STRKTR, a service offering from Struck puts connected branded experiences first by creating distinctive spaces that turn brands into realities. The agency’s transformative work with global, national, and local brands has been recognized through prestigious award programs including Emmy, Cannes Lion, Webbies, AIGA, and more. For more information about Struck, visit