Thank you,

 

Your note has been sent to a kind, responsive and appreciative Strucker. We'll be in touch very, very soon.

Contact
*I want to talk about
*Required
Reset Form
Reset Form

creminelli

Crafted With
Kindness

A Case Study.

challenge

Deliver a brand platform as well-crafted as the product itself: one that grows with the company and appeals to new audiences.

The Creminelli Spirit

 

Creminelli was born out of a passion for sharing products of uncommon quality.
This approach of using ultra premium ingredients and handcrafted processes was inherited from generations of the Creminelli family in Italy. They elevate life through food, and believe in being responsible to their people, their animals and their craft. 

Culinary Collaboration

 

While establishing a new platform that includes brand positioning, messaging strategy, visual identity, campaigns, packaging, merchandising and more, our team worked side-by-side with our partners at Creminelli—even taking a trip to Cristiano's homeland to better understand the artisanal craft and exacting process that yield such amazing products.

project detail

Kylie Kullack, Client Partner / Struck

 

'Crafted with Kindness' not only reflects Creminelli's internal core truths, but also what they promise to deliver to their consumers.

What We've Done

 

Strategy

Branding

Positioning

Packaging

Web Design

Merchandising

Our Favorite Meats

 

Prosciutto

Prosciutto

Prosciutto

Prosciutto

Prosciutto

Prosciutto

solution

Brand transformation + product innovation


Research & Testing

 

Combining deep secondary research tools and tons of primary research (user groups, tours through Europe, product testing) helped our teams work quickly toward functional AND beautiful solutions across all of Creminelli's products and platforms.


CPG / Retail Expertise

 

With a strong background in CPG and retail partnerships, our strategists and creatives recognized that Creminelli had two important audiences: customers and retailers (like Whole Foods and Starbucks). Neither could be neglected in favor of the other.

 Logo created for Creminelli with Crafted with Kindness wrapped around to form a circle. A blue star is in the center.
01
Brand Promise
 Collage of material from the Creminelli Brand Guide
Jeff Fuller, Chief Marketing Officer / Creminelli
I don’t consider STRUCK to be just an agency, but rather a strategic business partner. Their ability to translate insight into art is second to none. In the end, our results speak for themselves, and for that I have STRUCK to thank.
02
Real Testimonial
 A photo of a charcuterie board featuring Creminelli meat, cheese, and bread being crafted into sandwiches.

results

Results as tasty as their salami.


Creating New Opportunities

 

Armed with stronger category positioning and a refined look-and-feel, Creminelli has developed new product lines with Starbucks and Whole Foods—and has now created a new category of sliced charcuterie and premium snacks.

03
Results

62%+

Year-over-Year

Distribution Increase


SPINS - retail sales database

180%

Year-over-Year

Sales Increase


SPINS - retail sales database

10MM

Digital Advertising

Impressions


2K

Post-impression activities


300%

Above Industry Average


Digital Campaign Click-through Rate

148%+

Direct Traffic Increase


Back to List
Back to List

Like what you see?

Hit us up.

Scroll

Javascript is required.

 
 

 
 

Please enable Javascript or upgrade to a recent web browser.