Brand Identity / Entertainment

Kung Fu Panda Style Guide

DreamWorks

image

What We're Trying to Say is "SKA-DOOSH!"

A movie about a flabby panda that becomes the Dragon Warrior and defeats the evil Tai Lung? Count us in. For our friends at DreamWorks, we created a comprehensive style guide and merchandising program—focusing on the over-the-top style of the film itself and incorporating some of Jack Black’s trademark awesomeness.

image image