Brand Identity / Entertainment

Kung Fu Panda 2 Style Guide

DreamWorks

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I Am The Dragon Warrior!

Now that Po is living the dream as the Dragon Warrior, protecting the Valley of Peace alongside The Furious Five, he needed equally awesome branding and merchandising elements to match his new lifestyle. DreamWorks came to STRUCK to create a style guide and retail brand elements for Kung Fu Panda 2. The result is a retail program chock-full of vibrant colors and oversized graphics and an overall brand platform that takes Po and his awesomeness to the next level.

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