Brand Identity / Entertainment

How To Train Your Dragon

DreamWorks

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Beware the Night Fury!

With characters named Hiccup, Stoick the Vast, Fishlegs, Grobber the Belch, Tuffnut and Ruffnut—nothing was really off-limits in our work for DreamWork’s stand-out animated feature, How To Train Your Dragon. We created brand elements to be used across a number of platforms and also delivered merchandising and fashion trends to help guide retailers and other partners. The best part? Researching Hideous Zipplebacks and Deadly Nadders. For sure.

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