Brand Identity / Merchandising / Packaging / Web Design / Advertising / Social Media / Strategy

DreamWorks Animation

A Decade of Awesomeness… And Counting

Even Ogres Need Great Creative

It’s no secret that a lot of work goes into a movie. Screenwriters, directors, producers, gaffers, grips and even the best boys—they all make magic on the big screen. But what about all that awesome stuff that surrounds the movie? What about the logos on the posters? What about that killer t-shirt? How do you keep everything on-brand? Well, that’s where we come into the picture.

DreamWorks has engaged STRUCK on more than 100 successful projects (including brand creation and promotional campaigns for movies like Shrek, How To Train Your Dragon, Madagascar, Kung Fu Panda and many more)—”longevity and commitment” are apt descriptors, but they’re also dramatic understatements.

They Keep Coming Back

Our work has ranged from style/program guides to interactive marketing campaigns and we’ve covered a little bit of everything in between. Typically our process is simple: We start with the story and let our imagination fill in the gaps. Our illustrators, artists, designers and all-round big thinkers craft visual concepts that help inform the worlds and characters of each film.

And, with 10 years of positive feedback from audiences around the globe, we believe that our thinking, design and interactive prowess keep DreamWorks coming back for more—but our good looks and the fact that we've helped them generate $50MM per movie in merchandising revenues can’t hurt, either.

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