Category Archives: Think

The Next Chapter

The last few weeks have been, well… interesting. If you’ve seen the press release (or if you follow Struck on Twitter), you’ve likely heard that we’ve named a new CEO. And, as awkward as it is to type it here, I am the new CEO. I have a lot of thoughts and feelings and ideas […]

Struck Announces New CEO

Struck promotes Executive Creative Director Matt Anderson to CEO SALT LAKE CITY, Utah – November 18, 2014 – Creative agency Struck is pleased to announce the promotion of Executive Creative Director Matt Anderson to CEO. The move of creative leadership at the helm is a direct reflection of the company’s commitment to unique and digitally […]

I <3 Strategy

Just four years ago, I entered the University of Illinois at Urbana-Champaign as an advertising major because I liked the idea of “advertising” generally. Both the college major and professional industry seemed creative, quirky and overall glamorous. At this time, I also thought “ads” were whipped up by a copywriter and art director out of […]

XOXO 2014: A Drone Inside a Rift Inside a Hug Inside the Internet

XOXO Fest, a three-day festival in Portland celebrating art & technology makers (and a lot more) wrapped up with a final big hug on Sunday the 14th. A few lucky Struckers got to attend – tickets are only obtained through lottery – and here are some highlights, and of course, feelings, which is what XOXO […]

Social Media is a Channel. And That’s It.

Cue up the “get off my lawn” mood – we need to talk social media. I’ve been in digital marketing since 2000, so I’m definitely a geezer by many definitions. But that means the early part of my career was defined by traditional brand advertising, where you had exactly 4 mediums to advertise in (radio, […]

Lennar Next Gen

Multigenerational living is a growing trend. Economic challenges, aging parents, the want and need to have family nearby… whatever the motivation, 51.5 million Americans are living in multigenerational housing, and this trend is expected to grow as baby boomers get older. Lennar recognized a need and created a pretty incredible solution for today’s multigenerational family: […]

Thoughts on Creativity, Originality, and Voice from our Cranky System Administrator

A couple weeks ago, it was both Father’s Day and my birthday when I turned old and decrepit and I got an email from my eldest son ([sic] on all typos): For reasons I cannot explain, I remembered some great fatherly advice you gave me one time. We were coming back from something in Sandy-ish, […]

Exploring E3

I recently had the opportunity to attend Electronic Entertainment Expo, or E3, courtesy of Horizon Media. Approximately 50,000 video game industry professionals and journalists flocked to the 20th annual gaming show in Los Angeles.  As a first time E3’er it was quite the experience as I entered into the mecca of gaming. The day started […]

The Outdoor Industry: Where Everyone is a Brand Insider

I was recently in Carbondale, Colorado, where perfect spring weather and miles of singletrack trails beckoned for a mountain bike ride. Did I heed the call? Nope. Instead, I got my dose of adrenaline by watching outdoor adventure films. Like 15 hours of them. Carbondale is host to 5 Point, an annual adventure film festival […]

The Medium is the Message, but What is the Medium Anymore?

  Imagine this ­– operating systems are able to read our emotions and interact with us like a flesh-and-bone human. The possibilities of technological innovations explored in the movie Her may not be sociologically or psychologically realistic, but they do offer a dizzying picture of today’s marketers’ dilemma. As a modern-day marketer, what should I focus on? […]