Category Archives: Think

The Medium is the Message, but What is the Medium Anymore?

  Imagine this ­– operating systems are able to read our emotions and interact with us like a flesh-and-bone human. The possibilities of technological innovations explored in the movie Her may not be sociologically or psychologically realistic, but they do offer a dizzying picture of today’s marketers’ dilemma. As a modern-day marketer, what should I focus on? […]

Struck Expands Client Services and Production Teams

SALT LAKE CITY, January 8, 2014 – Struck, a digital-forward creative agency, today announced three key promotions within client services and production. To help solidify growth and scalability in 2014, the agency has appointed John Gross as director of client services, Jeremy Chase as group account director, and Katherine Cochran as director of production. “As […]

Overcoming The Block

Writers block, creative block. It’s pretty safe to say we’ve all been there at some point and it just may be one of the most frustrating things ever encountered. Right up there with bad kerning and 3,876 unnamed Photoshop layers. The worst part is, it often comes just as you’re about to buckle down and […]

Shared Experience, Netflix, and Blue Valentine

Last night I finally saw Blue Valentine, a film released in 2010 featuring breathtaking performances by Ryan Gosling and Michelle Williams. I watched it on Netflix, where it had sat in my queue for a while. I was thrilled, as I have wanted to see this movie since it came out and my cinephile co-workers have […]

Meet Nate Williams, Our New Art Director

We are thrilled to welcome Nate Williams to the Struck team as one of our Art Directors. Throughout his career, this award-winning designer and illustrator has had his hands in a little bit of everything from web design to art licensing. Nate has done work for Microsoft Games, Wired Magazine, New York Times, Coca Cola, […]

Vine vs. Instagram

Twitter vs. Facebook! 6 seconds vs. 15 seconds! Purists vs. the masses! For any brand undertaking a digital video content campaign, deciding on the content creation and distribution platform can be overwhelming. Granted, there are ways to distribute the same content on both, but the workflow isn’t easy or efficient. Coincidence … nope. So unless […]

Licensing Expo 2013

Every June they descend on Vegas, over 400 exhibitors representing more than 5,000 brands and more than 15,000 key-decision-making-retailers, manufactures, marketing and advertising professionals across all consumer product categories. They brave it all for the three day Licensing Expo at the Mandalay Bay Convention Center. This is where licensing magic happens. All the biggest names […]

Pinterest vs. Flipboard

Have you heard of the internet? Yes? Okay. Cool. Pinterest? Yeah? Good. What about Flipboard? Kinda? Well, let’s talk about it. In the last two years, Pinterest (with all of its pinning and repinning) has taken the blogging and search worlds by storm. It’s great for inspiration, collecting and creativity. Flipboard, on the other hand, […]

Kevin Perry: National AIGA Board Member

SALT LAKE CITY–April , 2013 — Struck, a digital-forward creative agency, announced today that Kevin Perry has received the distinguished honor of being appointed to the national board of AIGA, the largest professional membership association for design. Perry was nominated from a wide national pool of candidates and he will serve a three-year term to […]