Category Archives: Think

XOXO 2014: A Drone Inside a Rift Inside a Hug Inside the Internet

XOXO Fest, a three-day festival in Portland celebrating art & technology makers (and a lot more) wrapped up with a final big hug on Sunday the 14th. A few lucky Struckers got to attend – tickets are only obtained through lottery – and here are some highlights, and of course, feelings, which is what XOXO […]

Social Media is a Channel. And That’s It.

Cue up the “get off my lawn” mood – we need to talk social media. I’ve been in digital marketing since 2000, so I’m definitely a geezer by many definitions. But that means the early part of my career was defined by traditional brand advertising, where you had exactly 4 mediums to advertise in (radio, […]

Lennar Next Gen

Multigenerational living is a growing trend. Economic challenges, aging parents, the want and need to have family nearby… whatever the motivation, 51.5 million Americans are living in multigenerational housing, and this trend is expected to grow as baby boomers get older. Lennar recognized a need and created a pretty incredible solution for today’s multigenerational family: […]

Thoughts on Creativity, Originality, and Voice from our Cranky System Administrator

A couple weeks ago, it was both Father’s Day and my birthday when I turned old and decrepit and I got an email from my eldest son ([sic] on all typos): For reasons I cannot explain, I remembered some great fatherly advice you gave me one time. We were coming back from something in Sandy-ish, […]

Exploring E3

I recently had the opportunity to attend Electronic Entertainment Expo, or E3, courtesy of Horizon Media. Approximately 50,000 video game industry professionals and journalists flocked to the 20th annual gaming show in Los Angeles.  As a first time E3’er it was quite the experience as I entered into the mecca of gaming. The day started […]

The Outdoor Industry: Where Everyone is a Brand Insider

I was recently in Carbondale, Colorado, where perfect spring weather and miles of singletrack trails beckoned for a mountain bike ride. Did I heed the call? Nope. Instead, I got my dose of adrenaline by watching outdoor adventure films. Like 15 hours of them. Carbondale is host to 5 Point, an annual adventure film festival […]

The Medium is the Message, but What is the Medium Anymore?

  Imagine this ­– operating systems are able to read our emotions and interact with us like a flesh-and-bone human. The possibilities of technological innovations explored in the movie Her may not be sociologically or psychologically realistic, but they do offer a dizzying picture of today’s marketers’ dilemma. As a modern-day marketer, what should I focus on? […]

Struck Expands Client Services and Production Teams

SALT LAKE CITY, January 8, 2014 – Struck, a digital-forward creative agency, today announced three key promotions within client services and production. To help solidify growth and scalability in 2014, the agency has appointed John Gross as director of client services, Jeremy Chase as group account director, and Katherine Cochran as director of production. “As […]

Overcoming The Block

Writers block, creative block. It’s pretty safe to say we’ve all been there at some point and it just may be one of the most frustrating things ever encountered. Right up there with bad kerning and 3,876 unnamed Photoshop layers. The worst part is, it often comes just as you’re about to buckle down and […]