Category Archives: Create

CES 2014: The Real Value of Going to a Tech Conference

Is CES worth going to? Yes. Why? Well, precisely because it is a terrible conference to go to. I hadn’t fully appreciated this point until recently. You see, at CES the focus is on the connectedness of things, the interoperability of things, the wear-it-ness of things, the ability of everything to house data, to communicate data, […]

Snoopin’ Out OR

So being headquartered two blocks from the Salt Palace in downtown SLC means that twice a year we’re at the epicenter of the outdoor community. The Outdoor Retailer Show (or OR Show for short) is the premier outdoor retail event bringing the best of manufactures and retailers all under one roof. We’re lucky to have […]

Borking the Big Game

It’s year three for STRUCK in the world of Jack in the Box digital Super Bowl (ahem… BIG GAME) campaigns. If you need a quick refresher on the last two, well… we’re more than happy to oblige. See the 2012 Marry Bacon work HERE and the 2013 Hot Mess extravaganza HERE. This year, we were […]

‘Tis the Season at The Grand America

There are a few key staples in our culture that signify the holidays are on the way. Suddenly everything (literally) is pumpkin flavored, you get a healthy dose of cheery holiday tunes everywhere you go, and those iconic red Starbucks cups are in the hands of about 90% of the population. Here in Salt Lake City, The […]

Wizards and Robots at NYCC

It’s been a crazy couple of months for us here at Struck. Shortly before San Diego Comic-Con (which we went to… some of us for work, others for play), we were approached by will.i.am and his collaborative partner, Intel Futurist Brian David Johnson, to help bring their new creative vision to life. By almost any […]

CMH Heli-Skiing: Take Flight

It goes without saying that we had fun working with our new client Canadian Mountain Holidays (CMH) on their new brand video. I mean, heli-skiing in the Canadian backcountry… we’re not complaining. However, telling the CMH story was laced with a creative challenge. We wanted to transcend the typical ski flick and show the emotional elements […]

The Power of the Prototype

We recently wrapped up a fun packaging project for Sweet’s Candy Company that led us to realize a few things. One, salt water taffy isn’t actually made from salt water, and two, the power of the 3D prototype. Sweet’s came to us years ago with a taffy-filled cellophane bag in hand ready for a packaging […]

I Hope You Brought Your Appetite

If you make more than a hundred videos in five days, you’re either nuts—or you’re working on a Jack in the Box campaign. Our latest effort for the quick-serve restaurant chain was an exercise in creative agility, range and, well… exhaustion. After battling through a few rounds of concepts, we landed on one that simply […]

The Lone Ranger Meets The Mighty 5

It’s summertime, which means it’s Hollywood blockbuster season. While we have many movie aficionados among Struck ranks, this summer we’re especially excited about Disney/Jerry Bruckheimer Films’ The Lone Ranger‘s July 3rd premiere. For one, part of the film was shot against Utah’s stunning red rock landscapes, namely: Moab, Canyonlands National Park, and Monument Valley. Secondly, […]

Lennar: Everything’s Included

One of our very first projects for our new client, Lennar, was to create a video piece that articulates their brand promise, Everything’s Included. Many other homebuilders work off an add-on model, where buyers select a base model home and then get charged for every upgrade. Lennar takes a radically different approach in which homebuyers are […]