Monthly Archives: January 2012

The Color of 2012

Welcome to 2012: The year of Tangerine Tango. Or so says Pantone, who has been releasing a “color of the year” since 2000. According to Pantone, Tangerine Tango “provides the energy boost we need to recharge and move forward”. Leatrice Eiseman, Executive Director of the Pantone Color Institute, elaborates: “Sophisticated…dramatic and seductive, Tangerine Tango is […]

Poster Making 101

In a marketing world where information clutter is pervasive and big budgets often rule (despite what you’ve heard about “free” social media), standing out from the crowd is as challenging as ever. Recently, StruckAxiom was honored to help the Forest Park Conservancy (FPC) with an annual communications challenge. At 5000+ Acres, Forest Park is the crown jewel […]

Are You a Middleman?

Unless you’ve been hiding in the woods (or visiting family in, say, Bakersfield) for the last few weeks, you’ve probably heard all about Louis CK’s recent, semi-revolutionary venture. He produced a stand-up special with his own money. He posted on his own website. He charged $5 for DRM-free download. And, well, he made a ton […]

Kickstarter is for Dreamers

Confession: Until yesterday, I’d never given a red cent to a Kickstarter project. I’d thought about it. I’d mapped out my best intentions. I’d even bookmarked a few so that I could come back later and contribute a few dollars. But I’d never followed through. I’d never put my money where my heart was. So […]