1.21 Gigawatts! Nike! Back 4 The Future!

It’s not 2015, but it sure feels like it. The Nike Air MAG, made famous by Marty McFly in Back to the Future II, is a reality. Over the course of 10 days, 1,500 pairs of the iconic shoe will be auctioned online at NikeMag.eBay.com, with all proceeds going to the Michael J. Fox Foundation and its quest to eliminate Parkinson’s Disease.

What part do we play in the space-time continuum? Well, Wieden+Kennedy approached us with a concept for an online hub to showcase the shoe and track the stories and buzz around its release—and we were more than happy to help out. Check it out and support a good cause: Back4theFuture.com

2 Comments

  1. 1

    carley says:
    September 9, 2011 at 11:34 am

    Nice work guys – it’s so much fun it’s like Christmas around here today with all the buzz!

  2. 2

    September 9, 2011 at 1:54 pm

    What a great campaign and a truly worthy foundation to support. With Back to the Future being one of the greatest movie hits of my generation I am glad Nike and the Michael J. Fox Foundation have joined up to do this.

    I was just hoping by the time 2015 rolled on by I would have my hover board skateboard… Maybe Nike could look into that next….

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