It’s not 2015, but it sure feels like it. The Nike Air MAG, made famous by Marty McFly in Back to the Future II, is a reality. Over the course of 10 days, 1,500 pairs of the iconic shoe will be auctioned online at NikeMag.eBay.com, with all proceeds going to the Michael J. Fox Foundation and its quest to eliminate Parkinson’s Disease.
What part do we play in the space-time continuum? Well, Wieden+Kennedy approached us with a concept for an online hub to showcase the shoe and track the stories and buzz around its release—and we were more than happy to help out. Check it out and support a good cause: Back4theFuture.com