Monthly Archives: October 2010

Sad Banana

Maybe it’s more of a scared banana, judging by the way he’s eyeing that fa-reaky werewolf. Yikes. Count Arnula was def this year’s winner. Pretty sure those fangs were surgically implanted.

Ogre Activism

For the fourth and final installment of the Shrek series, DreamWorks asked us to cook up something extra special for folks who don’t fall into their typical kids/families marketing demographics. We developed the RumpelDeals Integrated Campaign. And as a very offline ogre response to Rumpelstiltskins’ online onslaught, we created these lo-fi stamp and ink wild […]

Simple Gets It Right

Whether this was a quick-on-their-feet reaction to the Gap fiasco or something they had in the works before all the it’s-our-logo-nevermind-it’s-part-of-a-crowdsourcing-experiment-oh-wait-it’s-not-really-our-logo-anymore mayhem, Simple Shoes seems to have landed in a perfect place with their Identity Design Showdown. Pitting five qualified Behance users against their own agency is more than a clever ploy. It’s a great […]

Smell: The New Frontier

In doing research for our recent TCBY environmental design projects, I delved into the aroma-filled world of  “scent marketing”. Yes, that’s exactly what it sounds like. In fact Advertising Age names “scent marketing” one of the top 10 trends to watch. Though eCommerce sites continue to dominate sales, The Economist predicts that supermarkets, fast food chains […]