The latest installment in the “Terminator” franchise, “Terminator Salvation”, is set in post-apocalyptic 2018 and promises to reveal the truth behind the possible annihilation of mankind. The leader of the human resistance, John Connor is played by Christian Bale.
Axiom was brought on board to create a movie’s style guide that captured the dark tone of the movie and apply it to a licensing program. In addition to branding, Axiom developed packaging and art assets. True to the story line the branding tool kit is an apocalyptic mixture of death, killer machines and urban rebellion.