Yearly Archives: 2009

And A Merry Mustache To All…

Holiday Party = Fashion Faux Pas?

On Friday Struck and Axiom’s SLC offices joined traditions for the first annual Struck/Axiom Holiday Par-tay at the elegant Cactus & Tropicals. (Shouldn’t it be Cacti & Tropicals? I mean there were more than one cactus there.) It was complete with fancy dining, the traditional Naughty or Nice roast, a prize give-way and a fashion […]

Hello. (Part 9)

Part 9? Really? This is getting a little out of control. But, as long as there are talented people to profile (and as long as your ravenous appetite for clever quips and ridiculous links remains insatiable), the beat goes on. Dylan Smith. Interactive. @dylansm. PDX. Our mothers taught us that if we didn’t have something […]


Sunday night our beloved RSL faced the evil Landon Donovan, David Beckham’s shark-jumping hair and the rest of the LA Galaxy. We watched. We prayed. Our hearts pounded as if we had swallowed a fistful of ephedra. After 120 minutes and seven rounds of penalty kicks, our boys triumphed. And, while they were the underdogs […]

What’s Interactive?

Today at noon, the folks behind Avatar released something they’re calling an Interactive Trailer. Intrigued by the the word “interactive,” I downloaded and installed the Adobe Air application. There’s no doubt that the movie looks amazing (and it should, James Cameron has spent practically the whole decade obsessing over every detail), but I’m a bit […]

Hello. (Part 8)

Hey, everybody. You’ve missed these posts. I know you have. You won’t admit it, but your inability to articulate your feelings doesn’t diminish the emotion at all. You’re working on it with your therapist, right? Well, okay then, that’s good enough for me. Eric Honan. Interactive. @erichonan. PDX. Eric makes art for free and then […]

Why? Because We Like You!

Located within the historic Presidio district of San Francisco, The Walt Disney Family Museum takes an intimate look at the man’s roots and the studio’s role in modern animation. Obviously, we jumped when they engaged us to create an immersive brand experience for the museum’s retail store. Our goal: Create a fundamental and nostalgic look […]

Seven Stages of Exhaustion.

It’s no secret here in the Broadway office that Matt Austin and I have been working around the clock to nail some pretty tight deadlines… What struxiomers didn’t know is that, much like grief, some projects bring about 7 emotional stages to work through. Over the last 7 days, as I’ve been here around the […]

Adobe MAX 2009 Los Angeles

Adobe MAX offers a multitude of opportunities to learn about the latest Adobe technology offerings and the software development behind tools that are still a central part of the creative ecosystem. This annual event brings with it a great series of classes and lectures, and equally important, brings together creative agencies from around the world […]

Cooking Up a Brand

Prior to becoming our Struck/Axiom blood-brothers, our comrades from around the block completed the brand standards for Sony Pictures’ latest animated feature, Cloudy with a Chance of Meatballs (currently a saucy 85% on the Tomatometer). The style guide for the film took shape as a classic Betty Crocker-style cookbook with titles like A Guide to […]