We spent a while (longer than we’d care to admit, really) thinking about what we are. An agency? A studio? Interactives? Advertisers? Thinkers? Doers? Believers? And, after a while, we came to a conclusion: "What?" is the wrong question.We realized that the real question is "Why?"
So, why do we do what we do? We build and create brands because we believe in making things greater than they are.
It’s about that simple. We practice the philosophy of Greater Than. We distinguish between good and great. And it shows in everything we do.
A little while ago, we asked everyone who works at STRUCK to fill out one of those awesome anonymous-response surveys. It was a single question: What do you say when someone asks you where you work?
It was no surprise that, when the answers were tallied, we had a bit of a mess on our hands. Just about every one of us said something different. A design boutique. A digital agency. A non-traditional advertising house. A home away from home.
And, to be honest, we love it this way. We’d never lock ourselves in the confines of one discipline. That’s why we’ve settled on calling STRUCK a creative agency. We create things—experiences, feelings, visions, engagements—and embrace capabilities—from brand strategy to custom software development—to make brands greater than they are.